5 Effective Marketing Strategy to grow your restaurant business in 2023

By executing the plethora of successful campaigns for multiple restaurant businesses, our team at Restro Marketing has come up with the top 5 most effective marketing strategy that has been tried and tested successfully.

Here are our top 5 picks:

#1 Tell the story of your restaurant/bar

When you tell the story of your restaurant through photos and videos, your audience will not only be engaged and interested, but they’ll also want to see the story in real life. That means more reservations coming your way.

Your followers aren’t just interested in your food, they also want to know how the restaurant became popular, what its origin is, and where you aspire to go in the future.

On Instagram, post a picture of your space before you moved in and started your restaurant. In the caption, talk about why you chose that location – was it the connection to the community or its proximity to fresh, local produce? Tell similar stories about the logo you chose or the name of your restaurant.

You know these stories – your audience doesn’t. Share them!

#2 Give a behind-the-scenes look at your restaurant

Give your audience an exclusive look at the behind-the-scenes of your restaurant. Show off your unique style of cooking, passionate chef, and delicious creations.

Diners love to see how the food gets made. Don't believe us? Just think about all the popular TV shows about chefs, cooking and restaurants.

If you don’t want to give away your secret ingredients… do a quick explainer video on how to properly chop onions, how to decant a bottle of wine, or the perfect ratio of crema to espresso.

The goal is to show off your skills and let your guests (even future ones) connect with you on a different level.

How to do it? Choose one of your signature dishes and film your chef making it.

#3 Sure, your food is delicious and beautiful, but why else should customers come to your restaurant?

Sharing photos of your team working together behind the scenes gives a personal insight into the restaurant. And it shows that you care about your team.

#4 Update your profile with new menus and promotions

If your restaurant’s Instagram profile is gaining followers each day, it’s most likely because you’re staying up to date with posts and taking the time to make the most out of each post.

Whether it’s a photo of your newest menu item, a promotion on gift cards, or just a photo of your restaurant in action, your followers want to stay engaged and will remain loyal if they aren’t bored.

In many cases, restaurants use Instagram as their main point of guest communication alongside their website. The platform is ideal for sharing updates and giving your customers new reasons to book a table.

#5 Take advantage of user-generated content

User-generated content (UGC) is one of the easiest content ideas to incorporate into your restaurant’s social media marketing strategy. UGC is any content made by your guests that highlights your restaurant.

How to do it: Go through your Instagram and see if anyone has tagged you in a recent post or story. If so, share that to your feed or your story. Remember to give them credit by @ them and include a short message like “thanks (user name) for your support” or “we couldn't have said it better ourselves”.