Introduction

The Jungle was created by three brothers: Bikal, Susant, and Suvas, with one simple vision – to create a cozy neighborhood bar that serves great cocktails and even better food.

The Jungle team aims to create somewhere fuss-free and comfortable, where guests can kick back, relax, and enjoy great food, delicious drinks, and the company of good friends.

Problem

The Jungle had a vision, an experienced team, and a unique F&B concept. However, The Jungle was not able to position its venue in the crowded and competitive F&B market to attract new customers.

Even though the food and service offered were getting positive feedback from the customers, there were not enough foot traffic and constant inflow of new customers. Without the inflow of new customers, The Jungle team struggled to have a constant inflow of positive cash flow which affected their profitability.

Solution

Restro Marketing team introduced a digital transformation strategy that made it easier for the foodies to discover The Jungle and reserve their table in advance.

Restro Marketing introduced content marketing and creative social media ads to expose the brand story of The Jungle to wider audiences.

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Services Used

Brand Strategy

Content Production

Social Media & Ads Management

Influencers Management

Digital Transformation

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Results

  • There was a wide adoption of online booking. More than 70% of customers used an online booking system to book their night-outs at The Jungle

  • Brand Awareness in social media channels increased by more than 1000%

  • The Jungle got listed in the top 500 restaurants in Hong Kong by TripAdvisor (From 4000 when Restro Marketing started)

  • The concept of The Jungle got media coverage by a leading local TV channel

Next

Funky Monkey Rebranding + Digital Marketing